Brands and applications, built with intuition and vision.
Wonder Consulting helps teams find the story worth telling and the product worth shipping — then prototypes its way to both. Led by Käthe Anchel, a product creator with over twenty years of experience coaching people, teams and businesses through their next chapter of growth.
Turn your business ideas and opportunities into true solutions.
Brand development
Naming, identity, voice, and story — built the way products get built: hypotheses, mockups, and fast iterations until the brand feels inevitable. From first spark to full design system, launch-ready.
Application design
Product strategy and experience design for web and mobile applications — including AI-powered products. Working prototypes in weeks, not decks about prototypes. Your team learns the loop by shipping one.
Product & experience strategy
Roadmaps built like experiment queues: clear hypotheses, cheapest-testable versions, honest kill criteria. Design-thinking coaching for teams that want to move like builders, not committees.
Map. Build. Assess.
The same loop we use on everything — pointed at your brand or product.
Map
We get inside your vision and goals first — then map the brand your audience needs to hear and the experience your workflow, operations, and growth actually require.
Build
Short sprints, real prototypes, live audiences. Small, cheap, honest versions first. Course corrections early, not late.
Assess
We read the evidence together, name what's working, and design the next loop — the one your team runs without us.
We coach people as well as companies.
The same loop runs everything here — turning fear into curiosity and curiosity into experiments, in products, brands, and lives. The full method arrives soon; the lab is already running.
Backyard transformation
Used the Wonder Method to go from "I'll wreck the yard" to a hand-built fire-pit garden — every decision prototyped before a dollar was spent.
First open mic at 51
Used the Wonder Method to turn "I'm too old to learn anything new" into six honest minutes on a real open-mic stage. Laughs logged; fear retired.
SoberLot
Used the Wonder Method to design and ship an app for the recovery community end-to-end, with AI as the build partner. Beta live.
Strength after 50
Used the Wonder Method to turn a health scare into compounding strength — data over dread, recovery paced like a budget.
Käthe Anchel
A product and experience leader who has spent twenty-five years figuring out what's worth building, proving it quickly, and helping teams ship it: user experience and platform innovation at eBay Enterprise, global consumer products at PayPal, innovation and experimentation direction at Citi FinTech, and CEO of a fintech startup steered through a complete transformation.
The career started with words — screenwriter, creative director, novelist — and the through-line from scripts to roadmaps is the same craft: find the story, cut what doesn't serve it, and test it in front of a live audience.